CLASSIFYING ONLINE CUSTOMER COMPLAINTS: A MULTIAGENT PERSPECTIVE

نویسندگان

چکیده

This study conducted a content analysis of an online Turkish complaint website to classify customer complaints about service failures in multi-agent situations tourism supply chain. A total 400 incidents were collected regarding 422 failures. The fell into four failure groups: Actual Service, Supplier’s Service Provider’s Employees, and Employees. findings support the previous literature different context by demonstrating that, within context, customers consider whole delivery experience. They may therefore integrate or transfer their emotions behavioral attitudes from principals (e.g., travel agencies) agents hotels) vice-versa.

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ژورنال

عنوان ژورنال: Journal of research in business

سال: 2022

ISSN: ['2630-6255']

DOI: https://doi.org/10.54452/jrb.1024839